How Promotional Products Boost Brand Awareness — And Why Shopping Local Matters

When it comes to getting your brand noticed, few tools are as effective — or as budget-friendly — as promotional products. Whether it’s a custom hat, a branded pen, or a stylish tote bag, promotional items deliver your message in a way digital ads simply can't: they create lasting, tangible connections.

But how powerful are they really? According to a recent study by the Advertising Specialty Institute (ASI):

• 85% of people remember the brand that gave them a promotional item.

• 58% of consumers keep a promotional product for one to four years.

• 83% of people are more likely to do business with a brand after receiving a promotional item.

These aren't just impressive numbers — they’re proof that promotional products turn everyday moments into branding opportunities, keeping your company top of mind with your audience long after a first interaction.

Why Promotional Products Work

Unlike fleeting online ads, promotional products offer repeat exposure.

• A custom t-shirt can be worn dozens of times.

• A branded water bottle might sit on a desk for months, in front of colleagues and clients.

• A quality tote bag turns every grocery store run into a walking billboard for your brand.

Each time your product is used, your logo, slogan, and colors are working silently but powerfully in the background, reinforcing your brand presence.

The Power of Shopping Local for Your Promo Needs

It’s tempting to click “buy now” on a massive online marketplace, but there are huge advantages to sourcing promotional products locally:

• Better quality control — inspect samples, approve designs, and work face-to-face with real people.

• Community investment — every dollar you spend with a local business boosts your local economy.

• Personalized service — need help choosing products, colors, or customizing the perfect giveaway? A local shop cares about your project’s success, not just your transaction.

When you shop local, you're not just buying products — you're building relationships that help your business thrive long-term.

Ready to Put Your Brand in More Hands?

At Bad Lab Apparel, we specialize in high-quality, custom promotional products designed to make your brand unforgettable. From apparel to accessories to office essentials, we’ll help you select the right items to leave a lasting impression — with personalized service you won’t find online.

Let’s build something awesome together.👉 Contact Bad Lab Apparel today to start your next promotional product project! Email us at sales@badlabapparel.com or call 410-686-6600.